#20. MJ’s Thesis — 5E’s Experience Map & Storyboard

Figure 1.1 illustrates the 5E model was first invented by Larry Keeley in 1994, the Kaospilot has since evolved the model based upon extensive use. 5Es framework reveals the step-by-step process of the entire experience of a persona. and uncover opportunities for improvement. To be specific, the 5E model is one of the design methods that can be used to design meaningful services, events, or learning experiences. It will help product designers communicate the user experience design concept. It is simply a framework for building meaningful experiences. As complexity increases in society, and the line between digital and analog experiences blurs, and think about designing experiences more holistically.

A customer journey map based on the 5Es framework.

Entice (=Exploring)

  • Student:
    → Install the app.
    → Onboarding, and Sign up.
    → Enter name and graduation year
  • Mentor:
    → Install the app.
    → Onboarding, and Sign up.
    → Connect LinkedIn profile/introducing information. (Optional — If they connected it, may want to edit certain parts directly.)

Enter (=Training/Defining)

  • Student:
    → See “Wanna see your ideal job title in engineering?”.
    → Tap the “Start” button
    → Place a bike on the floor first.
    → Select an interesting area in a bike among “a gear”, “a four-bar”, “a motor”, ”a load” or “an app”.
    → Explain the outline of each area
    — “gear” about Mechanical Engineering,
    — “motor” about Electronic Engineering,
    — “app” about Software Engineering,
    — “load” about Civil Engineering.
    → Play a couple of AR quiz sets according to the choices.
    → Read “Based on your quiz result…
    → Read We suggest 1. Electrical Engineer 2. Software Engineer.”
    → See the job info. eg.) Outline, the average of the compensation, aptitude, and interest, *area of efforts from now on.*
  • Mentor:
    → Play the same quiz to check the aptitude, and send the data to the app for matching with mentees based on the same result.
    → Optional — See the quiz list and can add some hints to it.
    → Suggest additional information about job descriptions, outlines, and other resources to help students.

Engage (= Asking/Answering)

  • Student:
    → Find more resources from engineers from all around the world! Get inspired by these engineers’ success stories.
    → See the mentor profile list.
    → Ask a question directly via a video question.
    → Wait for an answer from (a) mentor(s).
    → Receive a video answer, and play it.
    → Get a sense of some career paths and opportunities.
  • Mentor:
    → Start virtual mentoring via video answering.
    → Turn on a sync video answering mode.
    → Receive a video answer, and play it.
    → Answer to a question.

Exit (=Closing the app/product)

  • Student:
    → Repeat asking more detailed questions based on personal circumstances.
    → Feel more connected, motivative, and confident with a positive and profitable mindset.
  • Mentor:
    → Sympathize with the challenges that young women have.
    → look back on the personal challenges and tips on how I have worked to overcome it.
    → Get inspire and learn from students.

Extend (=After)

  • Student:
    → Prepare an application for an engineering school with a clear direction.
    → Get an admission from a desired major of the schools.
    → Be an insightful mentor for young girls.
  • Mentor:
    → Use the incentives for the future promotion from mentoring,
    → e.g) Reputation, an opportunity of cultivating a leadership.
    → Join more inspiring networks to empower women engineers.




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A platform with AR games and mentors encourages young women to pursue engineering career paths